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For brick-and-mortar consignment & buy-outright resale store owners
Grow your sales and foot traffic without the burnout
If you own a brick-and-mortar consignment or buy-outright resale store, you're in the right place. We all want to increase sales and foot traffic, and if you're tired of doing everything the industry tells you to do and still not seeing those results, I get it. I was in the same spot.
Now I teach store owners the proven systems that replace those outdated practices. No more guessing. This is the plan and support you've been looking for.
Sound familiar?
Does any of this sound like your store?
- Your back room is packed, but your sales don't match how much inventory is coming in.
- You have consignors who drop off every week and never buy a thing.
- You've run every sale and discount you can think of and you're still not seeing the numbers you need.
- You're sorting inventory on nights and weekends and can't remember the last day off where you didn't check your phone.
- Or your store isn't open yet, and you'd really like to skip the years of learning it all the hard way.
I've been there. Five years into owning my store, I was a single mom of two, working a second job, and seriously close to shutting the doors. What turned it around was fixing the systems inside the store first, and then taking care of the consignors and customers I already had. That's what I teach now.
Meet Sarah
I'm Sarah Marshall, and I've been right where you are
I opened my store in 2012 with a two-year-old on my hip, a freshly renovated space, and a cash register I bought off Craigslist from a fish market (it smelled exactly like you're imagining). I had an accounting degree, a lot of hope, and I had never worked in retail a day in my life. For a while, that carried me.
Five years in, I was burned out. I was raising two boys on my own, working a second job, and living off my savings account to keep the doors open. So I did what accounting people do. I sat down with the numbers, set aside a lot of what the industry said I was supposed to be doing, and leaned on continued education from a completely different industry to figure out how to drive sales and foot traffic to my store.
What I came up with sounded pretty unorthodox for a consignment store, but I made a decision. I gave myself six months to get enough consignors and customers through my door that I didn't have to survive off my savings anymore. If it didn't work in six months, I'd figure out what came next.
It worked. My store went from $13k months to $40k months, my team grew to ten amazing women, and I was finally working part-time hours while paying myself a full-time salary.
By 2019, the store was doing so well (and so publicly on social media) that other store owners started reaching out to ask how I was doing it. That's how my coaching business started. I loved it so much that I sold my store to one of my employees and worked my last day there on December 31, 2019.
In 2020 I worked with store owners personally and started building out the courses, and in March 2021 I launched 4 Corners University. Since then I've coached more than 500 store owners through the same systems I used to grow my store, the ones that are pretty much the opposite of what our industry teaches. That's what I'm most passionate about.
These days I'm a military wife and a mom of four living on the Emerald Coast of Florida. My faith is the center of everything I do, and I still can't walk into any store without mentally fixing the layout.
Come on in
4 Corners University
4 Corners University is the membership I created just for brick-and-mortar consignment and buy-outright resale store owners. Inside, you get the exact how-to steps for increasing your sales and foot traffic, systems that take the burnout out of owning a store, and ways to turn your consignors into shoppers (even in the J months).
You also get the kindest community of store owners out there. Everyone is welcome, questions get real, helpful answers, and members share what's actually working in their stores right now.
It's $33 a month, and you can cancel anytime. When you're ready for more, Premium is $97 a month and adds weekly coaching calls with me, done-for-you marketing, and every new training I add.
Get 7 days free
Join 4 Corners University and take a look around for 7 days. Don't overthink which tier to pick. You can upgrade, downgrade or cancel anytime, and you don't have to wait until the end of the month to switch, so you're never stuck.
Start with Quick Wins
It's the first course you'll take inside 4 Corners University. The modules are quick to put in place, and they're foundational things I think every store owner should have, which is why they make such a big difference to your bottom line.
Ask as you learn
As you watch the trainings, you're bound to have questions. Bring them to the community and get answers from me and other store owners who've already put the same systems in place. The level of support in 4CU is unmatched.
Want to see more before you join? Both videos are on our membership page.
$33 a month after your free week. Cancel anytime.
The kindest community of store owners out there
Whether you've been open fifteen years or you haven't signed a lease yet, if you love brick-and-mortar consignment and resale, there's a place for you here. Members cheer each other on and give honest, constructive answers, because everyone inside 4 Corners University comes to learn how to grow.
In their words
Hear it from the members
Members of 4 Corners University, filmed at our 2026 retreat (2 min)
"I was gonna stay three months, and by the time that rolled around, I knew I was never leaving."Jacque, member since 2024
"I literally wanted to make a t-shirt saying Sarah was right about everything."Renata, member for a year and a half
Straight from the members of 4CU
These are posts, messages and testimonials from members, screenshotted just the way they shared them.
Results not typical. The success stories shared here are not typical and are not a guarantee or promise of future results. Individual outcomes vary based on effort, commitment, skill level and market conditions. 4 Corners University provides educational resources and guidance, and your results are ultimately determined by your own actions and circumstances.
A few questions people ask me
Who is 4 Corners University for?
It's for brick-and-mortar consignment and buy-outright resale store owners, whether you've been open for years or you're still getting ready to open. Everything inside is built around how a physical consignment or resale store actually runs, so it isn't the right fit for online-only resellers, pop-up consignment sales, thrift stores or vendor malls.
My store isn't open yet. Is it too early?
You can join anytime, but in an ideal world I'd suggest joining about three to four months before you open, while you're out looking at spaces. That way we can work on your layout from the very beginning, and you have time to watch the trainings before you're open and filling the store with inventory. There's also a whole collection inside on opening a consignment store.
How much is 4 Corners University, and can I cancel?
It's $33 a month for the Standard tier or $97 a month for the Premium tier of 4 Corners University, after your 7-day free trial. It's month to month with no contract, so you can upgrade, downgrade or cancel anytime.
What's included in 4CU?
Standard $33 a month
- The 4Core Foundation Courses: Quick Wins, the Daily Inventory System, Seasonal Inventory Management and the Freedom Budget Challenge
- The Store Owner Resource Library
- The Opening a Consignment Store training collection
- Unlimited access to the community
Premium $97 a month
- Everything in Standard
- Live weekly group coaching calls with me, plus every recording
- 10+ premium training courses, including Pricing, Layout, Sales & Events, Retention, Marketing and employee training
- Done-for-you foot traffic marketing for every sale, event and release
- Unlimited video feedback and reviews from me
- The Complete Business Assessment and action plan
- Every new workshop and training as I add them
Where does it all happen?
4 Corners University is hosted on a membership app. You can open it on your computer or download it from the app store on your phone or tablet. The trainings, resources, and community are all in one place.
I don't have a lot of extra time. Will I keep up?
Most of the people who join are already stretched thin, and that's kind of the point. The lessons are on demand, there's a suggested order so you always know what to do next, and the systems are designed to give you time back once they're in place.
Ready when you are
Come see what's inside 4 Corners University
Take a look around for a week, try the Quick Wins course, and see what the community is talking about. If it's not for you, cancel before your trial ends.
Try 4CU free for 7 days$33 a month after your free week. Cancel anytime.